The Challenge in Ambernath Real Estate
A growing Ambernath residential project was receiving 20–30 site visits every month, yet bookings remained limited to just 2–3 conversions. While prospects showed interest during visits, very few returned for follow-ups, resulting in lost sales opportunities.
The core issue was not pricing or product quality. Buyers lacked clarity around long-term appreciation, future infrastructure growth, and the overall living experience—factors critical for real estate decision-making in emerging locations like Ambernath.
Digitics’ Precision Retargeting Solution
Digitics implemented a precision retargeting ecosystem by segmenting audiences based on browsing behavior and engagement data. This allowed messaging to align with buyer intent at each stage of the decision journey.
The strategy was supported by realistic lifestyle videos highlighting social infrastructure, upcoming government upgrades, and developer credibility, delivered through conversion-optimized Meta Ads using dynamic creative optimization.
Results That Drove Sustainable Growth
Post-implementation, monthly bookings doubled to 5–6 and remained consistent for over three months. The project saw higher revisit rates and improved buyer confidence, leading to faster decision-making.
With clearer communication and targeted follow-ups, dependency on on-site sales persuasion reduced significantly, allowing the sales team to focus on closing informed and high-intent prospects.
