Creating Buzz for a Large MMR Township Project
A large MMR township project with extensive amenities needed rapid awareness and buyer excitement among mid-income homebuyers. While the offering was strong, the project required social validation and urgency to stand out in a competitive market.
The key objective was to spark organic buzz, build trust through real experiences, and create FOMO that would translate into site visits and early-stage conversions without relying solely on paid ads.
Creator Collaboration Blitz by Digitics
Digitics launched a high-impact Creator Collaboration Blitz, activating multiple YouTube and Instagram creators simultaneously to generate momentum, social proof, and consistent visibility across platforms.
Creators produced diverse video formats including lifestyle walkthroughs, “future of living” narrative shorts, and amenity- and community-focused content—positioning the township as a complete living ecosystem rather than just a housing project.
Organic Traction That Drove Real Conversions
The campaign generated strong organic traction within days, resulting in 16+ site visits directly attributed to creator-led social content.
Beyond visits, several organic conversions were secured, validating the power of creator-driven storytelling in influencing real estate purchase decisions and accelerating buyer trust.
