Building Local Trust for a New Payment Scheme
A residential project in Badlapur introduced an attractive 20:80 payment scheme designed to ease buyer cash flow. However, static creatives failed to clearly communicate the real financial benefits, limiting buyer understanding and conversion impact.
The key challenge was to simplify the scheme, build local credibility, and translate financial advantages into buyer confidence especially for first-time and mid-income homebuyers.
Digitics’ Local Influence-First Strategy
Digitics deployed a local influence-first approach by collaborating with Badlapur-based influencers and trusted channel partners who already had credibility within the target buyer community.
This was supported by video explainers that simplified the 20:80 payment scheme and location-impact storytelling focused on lifestyle, connectivity, and community value—making the offer both understandable and relatable.
Conversion Growth Backed by Long-Term Partnership
The strategy delivered a 30% increase in qualified site visits and a 1.5× rise in bookings, demonstrating the effectiveness of trust-led, localized communication.
With consistent performance, the partnership has successfully continued for over 1.8 years and currently manages three active projects, reinforcing the long-term value of data-backed local marketing.
